Marketing Supervisor (Industry)

The Marketing Supervisor is responsible for developing and implementing marketing strategies to drive revenue growth and achieve sales targets, as well as to define and deliver the value proposition of assigned assortments/channels/markets to potential customers in Greater China business.

• Build-up strong and practical market insights through market mapping activities, support department head to outline the key strategies and business targets for assigned assortments/channels/markets, and get alignment with management team with the coach and guidance from department head
• Deeply understand the regional short-term to long-term commercial strategy, take the initiatives to develop the go-to-marketing strategy for assigned assortments/channels/markets, including value proposition, price positioning, potential channel proposal and promotion strategy
• Take the initiative to develop the annual marketing and project plan for as-signed assortments/markets/channels individually. Implement and execute the plan to achieve the business objectives and goals
• Get alignment with sales team for resource, action plan and business targets individually
• Take the initiatives to collect and analyze marketing data, including consumer behavior, market trends, competitive analysis, and campaign performance
• Conduct in-depth market research to identify target market/channel size, trends, preferences and needs
• As the expert of policies, regulations and market practice for assigned markets or industries, feedback and deliver the information to the team timely
• Take the initiatives to collect the market information with competition status, monitor key competitors' market behavior closely, identify and raised the potential infringements of tesa from competitors
• Take the lead in the evaluation of market research, market positioning, pro-motions associated with assigned assortments/channels/markets, generate the market intelligence report with business suggestions and solutions regularly
• Cooperate with Product Management team closely to manage existing prod-uct portfolio and lifecycle
• Take initiatives to develop and lead the new business case with market in-sight analysis, communicate with key stake holders to have approval
• Cooperate with Product Management team closely to develop the new prod-uct, monitor the new product development status and process, support the team to solve the issues from marketing end during the development process
• Take initiatives to manage and lead the new product launch and introduction with clear marketing strategy and solution packages
• Define the new product marketing communication plan with MarCom partner, drive and lead the product promotion
• Take the lead to develop and conduct the customer training content for as-signed assortments/channels/markets, enable target partners and end-users to achieve business growth. 16. Prepare for the sample stock for assigned assortments.
• Take initiatives to design, plan and organize training programs based on business requirement and support commercial team to improve business ability for assigned assortments/channels/markets individually
• Cooperate with internal stake holders to develop and execute the sales and marketing tools (e.g. successful stories, catalogues, videos, demo tools etc.)
•  Visit selected customers with sales team to identify and develop the new business for new markets
• Explore the new opportunities and recommend the proper sales channels to the team based on the market insight
• Optimize the marketing and sales process, policy and guidance in marketing approaches based on the observation and analysis of market dynamics and competition

• Bachelor degree and above, major in Marketing or Chemical related will be a plus. Master degree will be preferred
• Min 8 years of working experience in Marketing related
• Excellent speech and structured presentation skills, capability to communi-cate, cooperate and influence across departments
• Excellent in MS office, good at Excel and PowerPoint
• Good information collection and data analysis skill
• Good problem-solving skills, can identify a variety of complex problems and present clearly, analyze the root reason with good analytical skills and business acumen, and can put forward constructive suggestions and solve the difficult and complex problems independently
• Highly self-motivating, open minded and hands-on attitude. 8. Good English communication skill in written and oral
• Good project management skills, PMP certification will be a plus
• Business travel is needed, should be flexible to travel frequently

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.

• Attractive remuneration（annual bonus, free shuttle bus, allowance, supplementary provident fund）
• International work experience, cross-departmental career opportunities
• Flexible working culture
• Training and development program tailored to your needs
• Exciting and varied corporate activities

Please follow the below address to submit your resume: [Lin.Liu@tesa.com]