Senior Integrated MarCom Specialist (Outsourcing)(MJ000194)

This is a one year position to create and execute the marketing communication strategy and plan for assigned business unit, as well as support the external and internal communication (online and offline), create and develop the public image of the tesa brand and ensure the creation of relevant and consistent messages towards target groups via the right channels.

Brand & Product Communication：

• Create engaging content that aligns with the customer journey, focusing on generating awareness and nurturing prospects. Ensure content excellence across all channels, including ecommerce.
• Take the initiative to lead the coordination of cross-functional efforts for integrated campaign/event deployment and achieve business goals, market education/nurturing, lead generation or create awareness, manage annual budget with BU marketing.
• Take the lead to collaborate with the BU marketing, digital, and ecommerce teams to develop a seamless digital customer experience that generates qualified leads and engages existing customers. Leverage marketing automation tools for improved efficiency.
• Develop and excellence sales tools, such as brochures or digital tools, lead the cross-region/BU promotion of good practice/tools.
• Act as the expert in the global MarCom community, lead and manage global or multi-regional marketing communication projects.

 Events Management：

• Conduct data analysis to gather insights and make data-driven decisions for all marketing activities, expert for industry trends to generate initiatives based on market trend analysis globally and locally.
• Lead and drive the customer, 3rd-party and cross-region/BU events.

Corporate Communication：

• Take the initiatives to develop the internal and external communication content, including copy writing, translation of global communication content and compelling visuals.
• Lead and manage the internal and external marketing & branding communication via appropriate communication channels.
• Develop and initiate the branding and communication criteria training to internal and external users, review internal and external communication to ensure all communication is professional and accurate.
• Lead to manage and monitor the channel to achieve the targets and objectives, take the initiatives to improve and optimize the communication channel efficiency.
• Organize, execute and optimize the cross-BU events and activities with a key focus on customer, external marketing and brand promotion.
• Work with functional department head for internal & external communication if needed.
• Other assigned tasks or projects.

• Bachelor degree and above, major in Marketing or Communication related will be a plus.
• Min 5 years of working experience in communication or marketing.
• Working experience in public relationship or government affair is preferred.
• Excellent speech and structured presentation skills, capability to communicate, cooperate and influence across departments.
• Excellent ability in coordination and quick reaction and excellent interpersonal and negotiation skills.
• Excellent skills in event and activity organization and management.
• Highly self-motivating, open-minded and hands-on attitude.
• Good sense for public relationships and public risk management.
• Excellent English communication skill in written and oral.
• Solid working experience in project management.
• Business travel is needed, should be flexible to travel occasionally.

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com (opens in a new window or tab) and social media.

• Attractive remuneration（allowance, supplementary provident fund）
• International work experience, cross-departmental career opportunities
• Flexible working culture
• Training and development program tailored to your needs
• Exciting and varied corporate activities

Please follow the below address to submit your resume: [tesaGCRecruitment@hr.joinus.cc]