(Senior) Market Development Engineer (MJ000235)

The Market Development Engineer is responsible for identifying, validating, and developing new market and application opportunities, with a strong focus on semiconductor ecosystem, including Integrated Device Manufacturers (IDMs), Foundries, and OSATs (Outsourced Semiconductor Assembly and Test). The role combines technical application expertise, structured market analysis, and business development, and acts as a key interface between Customers, Sales, Product Management, and R&D. A core accountability is the development and formal submission of new business cases for new applications, markets, and customers.

Market & Application Development (Semiconductor Focus)

• Identify and map out key customers, advanced packaging platforms (such as Co-Packaged Optics, CPO, etc.), and manufacturing facilities within the semiconductor supply chain.
• Analyze the semiconductor industry value chain (such as IDM capacity distribution and decision-making structure), as well as the demand for tapes in relation to manufacturing yield.
• Identify emerging application trends and customer needs (e.g., heterogeneous integration, thermal management, high-frequency/high-speed transmission, and reliability and yield optimization in advanced processes).
• Translate semiconductor industry-specific pain points into adhesive tape solutions, business cases and system-level value propositions.

Opportunity Scouting & Technical Validation

• Support structured market and application assessments including market size, growth potential, customer landscape, and competitive environment.
• Build and maintain a pipeline of new semiconductor industry-related business cases (applications, platforms, customers).
• Support feasibility studies, proof-of-concept testing, and sample validation together with Customer Solution Center and R&D.
• Validate technical fit and scalability of solutions for semiconductor industry manufacturing environments.

New Business Case Development & Submission

• Contribute to the development of new business cases for identified semiconductor industry opportunities.
• Prepare, structure, and formally submit business cases in cooperation with Sales, Product Management, and Customer Solution Center.
• Support internal alignment and clarification loops to support business case approval.

Go to Market & Commercialization Support

• Define clear value propositions for semiconductor and OSAT customers (e.g., improving process yield, reducing defect rates, and meeting stringent thermal and chemical challenges).
• Develop application roadmaps, market maps, and target customer lists.
• Work closely with the sales team to initiate pilot projects with key semiconductor manufacturers or equipment vendors.
• Support creation of application stories, technical positioning, and internal enablement materials.

Cross Functional & External Collaboration

• Closely collaborate cross-functionally with Sales, Product Management, R&D, and CSC.
• Translate customer and market requirements into clear technical and commercial input for product development.
• Support definition of MVP (Minimum Viable Product) requirements for new applications.
• Share market and application insights internally through trainings, workshops, and documentation.

Market & Competitive Intelligence

• Monitor competitors, alternative materials, and substitute technologies in semiconductor-relevant applications.
• Track technology and manufacturing trends within the semiconductor ecosystem (covering technology iterations from wafer fabrication to advanced packaging).
• Represent the company at customer visits, industry exhibitions, and technical conferences.
• Other assigned related tasks and projects.

Education Background

Bachelor’s or Master’s degree in Engineering, Materials Science, Chemistry, Physics, or a related field.

Skills/Capabilities/Working Experience Requirement

• Typically 3–5 years of experience in Market Development, Application Engineering, Technical Marketing, or Business Development.
• Experience in semiconductor manufacturing, Advanced Packaging, Co-Packaged Optics (CPO) technologies, or working with IDMs/OSATs is a strong advantage.
• Strong understanding of semiconductor processes (e.g., photolithography, etching, deposition), packaging materials, and related applications.
• Proven ability to translate technical requirements into commercial opportunities.
• Experience with market analysis, business case development, and opportunity prioritization.
• Good project management and cross-functional coordination skills.
• Good speech and structured presentation skills, capability to communicate, cooperate and influence across departments.
• Good learning ability and agility, good sense for business acumen.
• Solid in MS office, good at Excel and PowerPoint.
• Good information collection and data analysis skill.
• Highly self-motivating, open minded and hands-on attitude.
• Good sense for conflict management.
• Comfortable working in early-stage, ambiguous market environments.

Languages, Certificates and Skills

• Solid English communication skill in written and oral.

Other Requirements

• Business travel is needed, should be able to travel frequently.

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com (opens in a new window or tab) and social media.

• Attractive remuneration（allowance, supplementary provident fund）
• International work experience, cross-departmental career opportunities
• Flexible working culture
• Training and development program tailored to your needs
• Exciting and varied corporate activities

Please follow the below address to submit your resume: [tesaGCRecruitment@hr.joinus.cc]