WeChat QR Code

Digital Marketing Manager (m/f/x) - B2B (.com)

What you will do

Analyze: develop a complete view of our web presence in B2B segments

Strategy: formalize the role of the website within the B2B customer journey and in line with tesa strategy

Plan: translate the strategy in a rolling 2 years quarterly plan with experience improvements, functionalities and technology developments

Execute: optimize the B2B user experience, structure and content and develop agreed functionalities to help customers, by coordinating different stakeholders ((D)IT, Corporate Communication, Marketing Communication) and optimizing processes (global/local)

Optimize visibility (SEO) and create a lead conversion machine via the B2B pages

Measure: monitor activities to guide actions

Collaborate with Corporate Commmunication, B2C team, IT and serve the regional teams

What you will need

  • Bachelor’s Degree or similar required
  • 5-10 years’ experience in an agency or company role
  • Experienced Website Owner
  • Ability to holistically drive strategy, planning, execution and measurement/analysis workstreams
  • Experience with Google Analytics, SEO optimization and agile working methods
  • Pragmatic approach to managing work - someone who always finds a way to “get it done”
  • Top notch spoken and written English

What you can expect

At tesa, we create sustainable adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.

We offer:

  • Attractive remuneration
  • Flexible working
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention options)

Do you think tesa?

Please follow the below link to submit your resume and other required information.

Apply online