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B2B Global Digital Communications Manager (m/f/x)

What you will do

  • Maximize campaign ROI for the business unit Represent the marketing function in the organization as its content ambassador and ensure business and customer intimacyDefine the communication strategy of a B2B Business Unit
  • Develop the global yearly MarComm plan for a B2B business unit, in collaboration with the BUs and regions
  • Develop personas, and customer journeys for each market segment in the business unit
  • Develop holistic initiatives, including campaign flows with content pieces, by collaborating with digital, regions, BUs, CorpComm, with the support of agency partners
  • Support the regions to deliver effective marketing and lead generation activities, via guidelines and collaborative reviews. Foster best practice sharing
  • Oversee and report out global quarterly marcomm results and make future recommendations
  • Continuously look for ways to improve digital and non-digital properties based on personas, customer insights and journey mapping

What you will need

  • Strong experience working with integrated marketing campaigns
  • Experience managing and executing digital, social (LinkedIn) and email activations (marketing automation)
  • Experience analyzing and monitoring web traffic and related analytics
  • Creative thinker with solid analytical skills
  • Proven ability to project manage content development across multiple channels
  • Very strong eye for detail
  • Pragmatic approach to managing crisis - someone who always finds a way to “get it done”.
  • Flexibility to travel occasionally

Education Requirements

  • Ideally 5+ years’ experience in a marketing communication or agency role. Experience in Industrial B2B is an advantage.
  • Bachelor’s Degree or similar required.
  • Top notch spoken and written English.

What you can expect

At tesa, we create sustainable adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.

We offer:

  • Attractive remuneration
  • Flexible working
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention options)

Do you think tesa?

Please follow the below link to submit your resume and other required information.

Apply online