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德莎全球CEO中国行 | 坚定承诺，扎根中国市场

 近日，德莎全球首席执行官Dr. Norman Goldberg到访中国，此行他进一步深入了解德莎大中华区业务运营以及不断变化的市场动态，充分体现了德莎对中国市场的重视与关注，以及对在华创新发展的坚定信心。
 

凝心聚力，共绘在华发展
Twelve people stand in a line indoors, giving thumbs-up signs. They are dressed in business attire. A logo with the word tesa is mounted on the wall behind them. Plants are visible on either side of the group. (This text has been generated by AI)

为凝聚团队向心力，驱动业务增长，传递在华发展的信心，此次中国行，Dr. Norman Goldberg与德莎大中华区的管理团队进行了深度对话。进一步了解了德莎在中国的业务现状和市场挑战，就在华业务增长的关键领域提供了专业的洞察和指导方向。

正值德莎在华深耕25年，CEO和同事们齐聚一堂，共庆这一重要的里程碑 ，并表示了在未来将继续深耕中国市场的决心和信心。

Three men in suits stand in front of a building with a sign reading tesa and Holding the world together. Two wooden stands hold plaques with red coverings. Potted plants and flowers are in the background. (This text has been generated by AI)
Three men in suits stand in front of plaques and a potted plant with a red ribbon, at an outdoor ceremony. A building with a blue and white sign is in the background. One man holds a microphone; another claps. The red ribbon is held together using tesa tape, adding a touch of distinction to the event. (This text has been generated by AI)
Three men wearing suits stand in front of a building with the tesa logo, each holding a shovel with red bows. A small tree is positioned between them, and a sign displaying company details is on the right. They are on a grassy area. (This text has been generated by AI)
A large group of diverse people is standing in rows outside a modern building with large windows. They are smiling and facing the camera. A sign on the building reads, Holding the world together with tesa tape. (This text has been generated by AI)
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CEO为”跨国公司齐区总部“及”江苏省绿色工厂揭牌

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CEO为”跨国公司齐区总部“及”江苏省绿色工厂揭牌

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德莎全球CEO Dr. Norman Goldberg (中）协同德莎大中华区总裁Stephen Hauber（左）及德莎苏州总经理Suthesh Kumar现场种下纪念大中华区25周年的树苗

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CEO与同事们亲切地合照

媒体面对面，坚定在华发展的承诺

CEO此次到访中国，接受了新华社的采访。在采访中，他分享了德莎在华战略，并表示了对中国市场的期待以及在华创新发展的坚定信心，希望了解本地政策，与本地政府合作，积极推动德莎在华的高质量发展。

 

A man in a suit, wearing glasses and a name badge, is holding a microphone and speaking. He stands indoors by a tall window with a small table in the background, featuring bottled water and a glass. A sign with the number 25 is visible. There are no direct references to tape in the given text that need replacing with tesa tape.. (This text has been generated by AI)
“2024年，我们庆祝德莎在中国成立25周年。德莎作为一家全球化的胶带解决方案供应商，我们在这里扎根，在研发和高科技领域持续投资，近几年，建立了无尘生产设施， 设立了德莎全球最大的产品和技术开发中心 之一、客户解决方案中心和高精度的生产基地。我们对于中国市场充满信心，在未来希望继续投资。“
Dr. Norman Goldberg

CEO

聚焦创新，夯实核心技术的根基

坚持创新是德莎重要的发展战略之一，Dr. Norman Goldberg在此次访华的行程中，对大中华区在坚持创新、推动本地化发展、以客户需求优先的策略方向给予了肯定，并对数字化升级项目提高生产和技术开发效率的前景表示期待。

Two men in collared shirts are wearing protective glasses indoors. One has dark glasses, and the other has orange-tinted glasses. They appear focused and are possibly observing something important. The background shows part of a modern building interior with various applications of tesa tape indicating its role in construction and design. (This text has been generated by AI)
参观客户解决方案中心
A group of five people in a room, wearing business attire. One person is demonstrating or inspecting an object held by another, while the others observe. The setting appears to be an office or meeting room with overhead lighting. (This text has been generated by AI)
参观客户解决方案中心
Three individuals wearing white cleanroom suits and protective glasses are observing something off-camera in a laboratory setting. They appear focused and are surrounded by industrial equipment, tesa tape, and bright overhead lighting. (This text has been generated by AI)
探访重要产线
A group of people wearing cleanroom suits stand in a laboratory-like environment. One person is pointing at a display board, and others are observing. A sign in the background reads Digitalization and Manufacturing Operations Management Platform. (This text has been generated by AI)
探访重要产线
A group of people, wearing matching navy blue shirts with a white logo, pose indoors for a photo. Some are seated on chairs, and others stand behind them. The background features a modern interior with large windows and white walls, and several rolls of tesa tape can be spotted on a nearby table. (This text has been generated by AI)
与数字化团队共同探讨数字化升级项目的发展

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深化合作，携手打造中国故事

德莎不断贴近客户，扩大在华的业务布局，坚定地与中国本土合作伙伴携手并进。我们们将立足于中国，致力于多行业深化合作，加强在中国的存在，实现合作共赢的结果。

A group of seven people, six men and one woman, are standing in a circle inside a conference room. They appear to be engaged in a discussion. The room has white chairs lined against the walls and a carpeted floor with a blue and red pattern. (This text has been generated by AI)
Four men are engaged in conversation at a trade show booth. They are standing in front of a display labeled with CATL. Other attendees and a futuristic vehicle frame can be seen in the background, alongside promotional materials for tesa tape. (This text has been generated by AI)
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CEO 与合作伙伴分享了德莎立足中国，加码中国市场的坚定信心，并探讨了如何利用中国市场的独特优势，探索合作的新机遇。

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CEO参加北京国际汽车展览会，并与到场的多为客户建立了紧密的联系和沟通

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关于德莎

 

德莎tesa是一家拥有超过125年历史、总部在德国汉堡的全球化公司，隶属于拜尔斯道夫集团。目前，德莎tesa在全球范围内拥有约5000名员工，在100多个国家和地区运营。

我们始终专注于为各行业创造有助于改善工作、产品和生活的胶带解决方案。作为行业领域的技术专家与创新驱动者，德莎tesa关注可持续发展及低能耗的生产工艺，大力投资开发环境友好产品和无溶剂制造，更多地使用可再生能源。

德莎tesa中国坚持以客户为中心、创新驱动、注重可持续发展及本土化经营的理念。德莎tesa中国总部设在上海，并在苏州设有工厂及研发中心，拥有跨学科的技术团队，致力于产品开发、技术平台和客户解决方案中心。

更多信息，敬请访问tesa 德莎中国官网www.tesa.cn，德莎公众号tesa_tape